By Tonjae · Est. Pittsburgh
We're not a brand. We're a feeling.
It Gurlz Fashions exists for the woman who walks into the room and knows. Knows her worth, knows her style, knows the energy she brings.
Founder Story
Meet Tonjae.
Tonjae grew up in Pittsburgh sketching dresses in the margins of her notebooks. After a decade styling for events, weddings, and photoshoots across the East Coast, she opened the doors of It Gurlz Fashions in 2021 — a boutique built around one idea: every woman deserves a wardrobe that loves her back.
Today, It Gurlz ships nationwide and counts a loyal community of 30,000+ It Gurlz who shop the boutique online, in-store, and through pop-ups across the country.
Curated, not collected.
Every piece is hand-selected by Tonjae. If she wouldn't wear it, it doesn't make the rack.
Built to flatter.
Inclusive sizing, real-body fits, and fabrics that move with you.
Community first.
From boutique events to DMs, our customers are the It Gurlz that shape every drop.
Our Mission
Confidence, delivered.
To curate ready-to-wear pieces that fit real bodies, last past one season, and make the woman wearing them feel like the moment is hers.
Our Vision
A national boutique with a hometown heart.
From our Pittsburgh flagship to closets across the U.S., we're building the most loved Black woman-owned boutique in the country.
